Hongfei Bi

Who are you?
I am a social media specialist with a diverse experience in the field. I moved to Finland in 2020 and recently completed my Master’s degree in Art and Design at Aalto University.

What is your role in FICEBO?
My role consists of two main parts. First, I am responsible for creating photo and video content, including staff portraits, event coverage, and filmed interviews, primarily for our social media and website. Second, I handle content strategy and planning, ensuring that FICEBO is presented to the scientific community and the public as a professional, trustworthy research group.

Favorite part of your job?
I love the flexibility and variety my job offers, as well as the creative freedom I have in this role. I independently manage all social media channels, which allows me to fully contribute my own visual style and vision to FICEBO.

Why did you decide to enter your field?
I have always been interested in visual content and marketing. After working for the City of Helsinki, where I had a great experience in a large organization, I decided to focus my career on social media marketing for branding. It has turned out to be the best decision I’ve ever made.

Who/What inspires you?
I am inspired every day by passionate and successful people, especially those in creative fields. Social media today has more visibility and impact than ever before, and I feel I can prove my value by bringing high-quality content to these platforms. There are many successful brands that have inspired me to make my own impact in this space.

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